a long heritage of making exceptional furniture.
Kingcome Sofas are established furniture makers based in Devon, whose skilled craftspeople produce the highest quality made to measure sofas and chairs using traditional techniques.
Their website required redevelopment to position the brand appropriately and also needed to strike a balance between Kingcome’s trade and retail customers. Design-wise, the site needed to be image-led, with a clean and clear design to allow focus on the furniture.
Goals for the site were to drive users to download the Kingcome brochure and showcase the company’s difference in their bespoke craftsmanship and furniture design.
Stripe Creative worked with Kingcome Sofas to develop a content marketing programme. The aim was to drive traffic to the website and encourage prospective and existing customers to sign up to the Kingcome newsletter which would lead users to the website blog. Blog posts were created and posted on a running schedule to continually generate new content, discussing Kingcome Sofas’ ethos, designs and individual furniture pieces in greater depth.