mobile app design to connect users to a first-last mile passenger service
User EXPERIENCE DESIGN
USer Interface Design
MYFIRSTMILE was run by Esoterix Systems in partnership with First Bus as part of an Innovate UK supported project, to explore new ways to deliver effective and efficient public transport.
Stripe Creative was involved in the project to create the mobile app and website which connected passengers with main bus and taxi networks for the first and last mile of their journey in order to create seamless, connected ticket travel.
user experience and wireframes
Our first step was to understand the minimum viable proposition for the product. Once this was agreed the next step was to design user journeys and understand how customers would search for routes and purchase travel passes. These steps were then wire framed to ensure all the functionality agreed in the MVP was present and the process was as intuitive and frictionless as possible.